CFI Director Contacts
Executive Board Contacts
Chapter Director Contacts
Central CA Chapter Director
OPEN Position
Contact admin@CFIConnects.org to volunteer
Emeriti
Matt Cole
mattcolescarpet@yahoo.com
Ralph Denning
spotlessincrd@gmail.com
President/Council
President Council
Charlene Locke
admin@cficonnects.org
Jessika James-Goern
President
Jessika is CFI’s sitting President for 2025-2026. Jessika has a rich history in our industry, having been in the inspection, cleaning, infection control, and restoration industry for over 35 years, opening my first disaster restoration business in the San Francisco Bay Area in 1982.
Jessika is presently the President and Lead Instructor of RestorationCertified.com, an online school dedicated to providing the inspection, infection control, cleaning, restoration, and mitigation industries with innovative and engaging online classes taught by exceptionally experienced instructors.
Her past work experience includes managing the education programs for national and global industry leaders such as Prochem, Kaiser Permanente, Marriott, and was the Senior Training Specialist for Kärcher, North America.
She has earned the status of IICRC Approved Instructor, IICRC Master Textile Cleaner, Master Water Restorer and Master Fire & Smoke Restorer, ACAC Certified Indoor Environmentalist, Mold Remediator and Certified Mold Professional. In 2016, 2017, and 2018 I was honored to be voted by Restoration and Remediation Magazine’s Recognizing Women in Restoration—The Best of the Best, as well as voted IICRC Favorite Instructor.
Roby Harris
Chairman of the Board
Roby Harris, is currently CFI’s Chairman of the Board, and as a long term member has served on the CFI Board of Directors as Northern California Chapter Director, Secretary Treasurer, and President.
Roby is the owner of Twice as Nice, a certified, professional carpet and upholstery cleaning business in Redding, CA. and is IICRC trained and certified for all the services which he provides.
Kim Cole
Secretary Treasurer
Kim is co-owner of Cole’s Carpet and Nisei Rug Cleaners in Hayward CA, along with her husband, Matt Cole. Kim has 35 years of experience in the industry and is passionate about education. She is IICRC certified in CCT, RCT and UFT, Master Rug Cleaner Certified and has studied Area Rug Repair under Robert Mann. In addition to industry education, Kim has specialized knowledge in business administration, holds a degree in Accounting and is a Tax Preparer registered with the IRS and CTEC.
Kim’s first experience with CFI began attending meetings over 18 years ago and in addition, has volunteered as Manager to CFI for 10 years. As Secretary/Treasurer, she looks forward to interacting and collaborating and with CFI members for a positive association experience.
Edgar Alvarez
SoCal Director
Founded in 1992, Preferred Floor and Fiber Care is owned and operated by Edgar Alvarez. Being born to Colombian immigrants who started and owned a janitorial company, he learned how to work hard, apply ethical beliefs, and set values that are still with him today. Edgar is also an Iraqi Freedom veteran, who has proudly served and is now retired from the US Army. On top of serving for his country and starting a business, he is happily married for over 20 years and is afather of two college graduates.
As the owner, Edgar endeavors to lead his team to exceed customer expectations with thorough cleanings, environmentally friendly cleaning products, and outstanding customer service.
Preferred Floor and Fiber Care is a high-end residential and commercial floor and fabric care company serving the greater Los Angeles area from Simi Valley to Pasadena and Sylmar to Culver City.
Barry Williamson
NorCal Director
Barry Williamson is the owner operator of Barry’s Professional Carpet & Upholstery Cleaning in Northern California. Barry’s business was established in 1989 and has been serving the communities of Marin, San Francisco and Sonoma Counties for 35 years. Barry is Wool Safe Certified, Master Textile Cleaner, Certified Master Rug Cleaner and long time CFI Member.