Welcome to the CFI May Newsletter!
President’s Message
The CFI Needs you! Become a Board Member!
Get ready—CFI Board nominations are coming soon! Two exciting leadership opportunities are opening up for current members: Secretary/Treasurer and President-Elect. This is your chance to step into a leadership role and make an impact! Becoming a Board Member is a chance to take a more active role in shaping the future of the cleaning and restoration industry.
As a Board Member, you will help guide the direction of CFI itself. From developing new educational programs and community events to supporting innovative and effective chapter meetings, your input plays a critical role in the organization’s ongoing evolution. Your leadership can help shape and strengthen the organization and ensure that CFI remains relevant in a changing industry, all while collaborating with a dedicated team of peers who share your commitment to raising standards and building community.
Chairman's Report
A study group from Texas A&M found that every time you scratch an itch, rub your nose, or simply sit at your desk, dead skin cells fall from your body. Humans shed about 600,000 skin cells per day and up to 1.5 pounds of skin cells per year! Research published in the Journal of Allergy and Clinical Immunology shows that skin shedding accounts for 69 to 88 percent of the dust in our homes—gross, right?
Now, imagine how much our four-legged family members contribute! Pets shed fur and skin cells in our clients’ homes. Pet dander is one of the toughest contaminants to remove in residential cleaning. Microscopic skin flakes float through the air and settle on furniture, bedding, upholstery, and most critically—deep into carpet fibers, often penetrating into the backing and even the carpet cushion in severe cases.
Secretary/Treasurer’s Report:
CFI would like to take a moment to recognize and sincerely thank CFI Associate Members Greg and Michael Millitello of CleanQuest, in Concord, CA, for their ongoing commitment and dedication to CFI.
Our Northern California Chapter Meeting, held on April 5th, was a tremendous success thanks in large part to your generous hospitality. Your efforts in hosting and promoting the event did not go unnoticed. You truly went above and beyond by providing coffee, treats, and lunch for our members and guests, which was deeply appreciated by all in attendance.
We are truly grateful for your continued support and look forward to many more successful collaborations in the future!
Chapter Director Reports
Message From Barry Williamson:
The NorCal Chapter meeting was a tremendous success! Held at CleanQuest in Concord, the event was hosted by CFI Associate Members Greg and Michael Millitello. Robert Pettijohn an expert in the upholstery cleaning industry, led an informative Zoom session on delicate and fine fabrics, including how to troubleshoot common upholstery challenges.
Following the Zoom presentation, CFI Emeritus Member Matt Cole conducted a hands-on training session that gave attendees the chance to put their learning into practice. Participants raved about the educational experience, the hands-on practical skills they gained, and the opportunity to network with fellow professionals. A huge thank-you to everyone who participated and helped make the event memorable!
Mark your calendars — our next NorCal meeting is set for July 19th for another day of learning and connecting. Stay tuned for details!
Message From Edgar Alvarez:
Spring is here, and I am already gearing up for an exciting SoCal CFI Chapter Meeting that you won’t want to miss! On Saturday, October 4th, we’ll be gathering in Anaheim, CA, where Mark Calvillo of StonePro will lead an action-packed session focused on mastering hard surface cleaning techniques. I’m working closely with Mark to build an engaging program filled with real-world demonstrations, expert tips, and plenty of time for Q&A to sharpen your skills and expand your knowledge. Whether you’re just getting started with hard surfaces or are looking to improve your expertise, this is the perfect opportunity to learn, network, and grow alongside your fellow CFI members.
More exciting details are coming soon — for now, make sure to mark your calendars for Saturday, October 4th and get ready for a fantastic day of education, collaboration, and hands-on fun! Login to your CFI Membership account and RSVP today – space is limited!
Message From Jose Solorzano
Get ready, CenCal members! The busiest season is ahead, but don’t miss our special CenCal meeting on May 24th featuring a mystery guest speaker, hands-on training, and great networking opportunities. Stay tuned — more exciting details are coming soon.
Mark your calendars for May 24th for a day of learning and connecting with your CFI friends!
See you!
Upcoming Events
CFI...¡en español!
Acompañe a Miguel mientras le explica paso a paso cómo puedes brindar un mejor servicio, ganar 10 veces más dinero y limitar tu riesgo limpiando alfombras fuera del hogar de tu cliente. Un recorrido exclusivo por una planta de lavado de alfombras en funcionamiento y consejos sobre cómo lograr la calidad de una planta de lavado de alfombras sin tener una planta de lavado de alfombras. !Gratis para quienes no son miembros por 14 días!.
Get ready, Central Cal CFI Members — our busiest season is just around the corner, but you won’t want to miss this! Join us on May 24th for a special Chapter Meeting packed with hands-on training, valuable networking, and an exciting mystery guest speaker. It’s a day dedicated to learning, networking, and connecting!
Stay tuned to the CFI Facebook page and your email for an upcoming announcement—more exciting details are coming your way. Mark your calendars now!
The Carpet and FabriCare Institute (CFI) is giving back! This year, our Central CA Chapter is hosting an event to support the Ronald McDonald House in Palo Alto, CA. Join fellow industry professionals in providing free flooring & upholstery cleaning services to create a bright, healthy space for families with children receiving medical care. We need volunteers! Be part of this meaningful cause and make a difference. RSVP today for event details and tell us how your cleaning skills can make a difference!
Ready to turn your website visitors into paying clients? Join us for "The Art of Conversion" and discover practical strategies to improve your site's usability, content, and trust! More traffic isn’t always the answer — better conversions are. Learn how small changes can create big results, helping you get more leads, sign-ups, and sales from your existing audience. Stop losing potential clients — unlock the true power of your website! Don't miss CFI's June Webinar.