Welcome to the CFI February Newsletter!

President’s Message

The Importance of Continuing Education in the Cleaning Industry

The cleaning and restoration industry is a dynamic field where new technologies, techniques, and standards emerge regularly. To thrive in such an environment, continuing education is not just an option—it is essential. Staying updated ensures that professionals can enhance their skills, adapt to industry changes, and achieve greater business success.

Mastering new technologies and techniques is crucial as advancements in equipment, cleaning solutions, and methodologies continue to reshape the cleaning industry. By pursuing continuing education, professionals can learn to use cutting-edge tools and stay informed about the latest carpet, rug, and upholstery cleaning practices.


CFI President

Chairman's Report

Chairman

Is Any Job Worth Your Life?

Last March, I was called out to provide several estimates for homeowners. Unfortunately, I had to deliver bad news to them—I wasn’t able to clean their properties due to preexisting conditions caused by rodents. Each of the four cases stemmed from an influx of rats. Rats carry numerous diseases that can be harmful or even fatal to humans.

Interestingly, in every home I inspected, there were no obvious signs of rats—no droppings or the telltale smell of urine. Yet, the problem was isolated to one room in each house, where rats had entered through heating vents or unknown openings. The homeowners had taken the time to clean up visible droppings and surfaces, believing that professional carpet and upholstery cleaning would make everything safe and usable again. However, it’s not that simple.

Chapter Director Reports

NorCal Chapter

Message From Barry Williamson:

Exciting things are ahead for the NorCal Chapter! We are gearing up for a great event in April, bringing valuable education and networking opportunities for our CFI members. Stay connected—follow our Facebook page and check our website for updates!

Let’s make 2025 a year of growth and new connections!

Join us for insightful sessions, industry insights, and networking with fellow professionals. Stay tuned for details!

SoCal Chapter

Message From Edgar Alvarez:

The recent CFI meeting in sunny Southern California was a resounding success! Members gaine valuable insights from Katie Reuther who shared practical tips on area rug upsells in an informative Zoom session. Edgar Alvarez led a great discussion on upselling patio furniture cleaning and expanding services. Pat Moffett provided expert advice on cleaning carpets affected by wildfire ash.

It was a fantastic meeting filled with learning, networking, and fresh ideas. See you all at the next chapter meeting event!

Upcoming Events

NorCal Chapter

FREE IICRC CCT or UFT Certification Class

 

As a CFI member, you can elevate your knowledge and expertise with a FREE CCT Carpet Cleaning Tech or UFT Upholstery & Fabric Cleaning certification class as part of your membership benefits. This opportunity not only sharpens your skills but also showcases your dedication to delivering top-tier service, ensuring clients receive the highest level of professionalism and expertise as expected from a CFI member.


Email us for information or to register

 
SoCal Chapter

Online Marketing Explained With Chauncey Hayworth

Unlock the secrets of driving traffic to your website and turning those clicks into real revenue. Join Chauncey Haworth in CFI's upcoming webinar.

 

Exciting Updates

NorCal Chapter 

A New Way to Connect!

The Carpet and FabriCare Institute (CFI) has a brand NEW Facebook page!

Stay connected with the latest updates, educational opportunities, industry tips, and more. Whether you're a member or just curious about all things cleaning and restoration, this is the place to be!

SoCal Chapter 

New and Updated Website Coming up!

We are thrilled to announce that our brand-new website is currently under construction. We’re working hard to create a better experience for you, with a fresh look, new features, and enhanced functionality. Stay tuned for updates as we prepare to launch something amazing! Thank you for your support and patience!

 
The Carpet and FabriCare Institute