Southern California Chapter Meeting July 13, 2024


SoCal Chapter Educational Event ~ IICRC CEH

If you are interested in attending, please fill out the form and complete the purchase. We ask that even CFI members fill out the form and complete the free purchase so that we can better prepare based on attendance.

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SoCal Chapter Educational Event ~ IICRC CEH

Saturday, July 13, 2024 from 9:00 am to 3:00 pm PST

HOSTED BY: SoCal Director, Eloy Flores


  • Owen Chambers
  • Lisa Wagner
  • Mark Kennedy
  • Caleb Kennedy


The Academy of Textiles and Flooring

1140 N Armando St, Anaheim, CA 92806



Owen Chamber: Insurance Agent

Topics: Protecting Your Assets – Insurance Needs for the Independent Operator and Small Business Owner:

Owen has been an Insurance Agent for 33 years with the past 14 in the Commercial Lines coverage. Owen is the main contact for CFI members insured through our Associate Member, Driscoll & Driscoll, and specializes insuring restoration and cleaning contractors. D&D is the largest providers of insurance for our industry, offering CFI members insurance coverage discounts.

Owen is there to take care of CFI members. He’s got your back…and your assets! Especially when you need it the most!

Lisa Wagner: The Rug Chick

Topics: From Luxury to Letdown: The Decline of Quality in Home Textiles

As a professional cleaner, you encounter a wide range of home textiles, from luxurious fabrics to everyday materials. However, the increasing trend of expensive yet poorly made textiles poses unique challenges. “From Luxury to Letdown,” is tailored for cleaning professionals who need to navigate these issues expertly. The focus will be on identifying bad dyes, bad fibers, and poor construction, so you can avoid cleaning disasters. Learn how to ensure you and your clients are on the same page about what can be achieved.

Lisa Wagner is a rug care instructor, founder of Textile Pro Network, and an owner of Blatchford’s Rug Cleaning & Repair in San Diego, CA. She operates the #1 consumer rug care educational resource on the web, and she has been a featured rug expert for HGTV Magazine, Family Circle Magazine, Wirecutter, Consumer Reports, and the New York Times. She has served on boards of CFI, ASCR/NIRC, and IICRC. In 2006 she was selected as Cleanfax Magazine’s Industry Person of the Year and in 2022 was awarded the Experience Industry ICON Award for her contributions to the cleaning and restoration industry.

Mark Kennedy: Author and Marketing Expert

Topics: The Perfect Hire: Strategies to Spot, Secure, and Retain Top Talent

In today’s competitive job market, finding the right talent can make or break your business. “The Perfect Hire” is designed to equip you with cutting-edge strategies for identifying top candidates, securing their commitment, and ensuring they stay with your company for the long haul. Discover how to craft compelling job postings, master the art of interviewing, and implement retention practices that keep your best employees engaged and motivated. Transform your hiring process and build a team that drives success.

Mark Kennedy is the author of “Secrets of the Carpet Cleaning Super-Giants” and founder of the “Levels of Success Program.” He is a consultant and former cleaning business owner who has worked with over 40 of today’s largest cleaning and restoration companies, increasing revenue by up to hundreds of thousands of dollars with his sales, marketing, and management systems. Mark’s expertise ranges from direct response copywriting, to creative (and highly effective) sales systems, to video production, to constructing automated business systems. Mark is brought in when companies are looking to scale and sell, to kickstart and grow their cash flow, or to build the strategy behind a start up venture. He is also a certified fire walking instructor for those clients looking for an interesting path to overcome fears and get them to take action.

Caleb Kennedy: Google Ads Expert

Topics: The Cost of Confusion: How Google (and Agencies) Take Advantage of You

In a world dominated by digital marketing, understanding the true cost of confusion is crucial. This session dives deep into the tactics and strategies used by Google and marketing agencies to capitalize on your lack of clarity. Learn how to navigate the complex landscape of online advertising, decipher agency jargon, and make informed decisions that benefit your business. Discover the hidden fees, misleading metrics, and common pitfalls that can drain your budget and derail your marketing efforts. Arm yourself with the knowledge you need to ensure every marketing dollar you spend drives real results.

Caleb Kennedy is a partner at Levels of Success Program Inc.. He is a certified Ontraport expert with experience in creating custom solutions for business automation. Caleb’s skills range from video production of advertising campaigns for home service businesses to deep funnel conversion campaigns in Google Ads. With people who find their Google Ads reports confusing, Caleb helps business owners to discover if their agency is helping them to make money or taking them for a ride. For peace of mind, Caleb is able to evaluate Google Ads audits and agency reports to shine a light on hidden data.

The Carpet and FabriCare Institute