The Three R’s for 2020-2021 Rethinking, Reinventing, Restructuring

Some of you might be too young to remember the Three R's. I have vivid memories of being taught Reading, 'Riting, and 'Rithmetic. Okay, I am showing my earthy years, but stay with me.

With what our nation is struggling through economically and with no clear end in sight, I have been thinking about the “Three R’s” – not the three I was taught, but three for today’s times. Rethinking, Reinventing, and Restructuring.

We all know adapting is a form of survival. To have a profitable and healthy future, we need to adapt by Rethinking how we do business, then Reinventing and Restructuring our business models. This holds true to both our individual businesses and CFI.

Your CFI Board has embraced and succeeded in Rethinking for the future of our great association. While we bridge the gap between our membership of cleaners and industry leaders, affiliates, distributors, and educators, our vision remains the same. CFI is recognized as "The Association" who is unified and empowers its members.

CFI, clearly acknowledges, a significant part of our Restructuring success is because of your dedication and participation. You have embraced the modernized website where members are accessing their benefits, continuing education, resources, and networking - faster, easier, and safer. Restructuring continues and will bring added value to your membership benefits. We are expanding benefits with new accredited classes, extensive discounts, implementation of the next phase of webinar series, and introduction of a marketing campaign to reach cleaners nationwide.

My Presidential terms have been rewarding. As your President, I am honored to be the architect orchestrating such a monumental restructuring of CFI. As I transition from President to Chairman of the Board, I remain committed to CFI and its Rethinking, Reinventing, and Restructuring.

It takes your participation, it's your association, get involved, nominate and vote. I passionately believe 2020-2021 Membership year will prove to be one of growth, profit, and a healthy future.

Respectfully
Charlene Locke
CFI President 2018-2020

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